Bethlehem Housing and Support Services is entering a new chapter with a new name.
The Niagara organization has officially rebranded as Second Story Community Homes and Services, a change leaders say better reflects both its mission and the evolving housing landscape in the region.
Executive Director Lori Beech says the rebrand has been years in the making, growing out of a broader strategic transformation as the housing crisis has made it increasingly difficult for organizations to develop new housing solutions.
Beech says the name change grew out of a wider strategic planning process as the organization looked at how to better respond to housing challenges.
The new name also reflects the journey many clients take when rebuilding their lives after experiencing housing instability. The new name was announced at the organization's annual "Empty Bowls" fundraiser last week.
Beech says the name “Second Story” represents both the idea of stability in housing and the opportunity for people to begin a new chapter.
While the name is changing, Beech says the organization’s core mission will remain the same, helping people find stability through housing and support services.
She adds the new identity will also serve as a launching point for new partnerships and approaches to housing development in Niagara, including work with the Community Land Trust of Niagara to help create and protect affordable housing.
The organization is also inviting members of the public to reflect on their own “second stories,” highlighting how people can rebuild and move forward with the right support.
(Written by: Matt Latour)